SiGMA has announced that it has appointed Nicole Fields as vice president of growth and strategy for the US markets.
Fields will be the first addition to SiGMA’s US-based team, bringing a wealth of expertise in the gaming industry to the table. A 40 Under 40 recipient who has previously worked with a number of respected institutions, including events company G2E Las Vegas, she will be responsible for driving SiGMA’s plans for advancement and development in the US.
"We're delighted to welcome Nicole Fields on board," said SiGMA Group COO Sophie Crouzet. "Nicole is a highly respected individual in the industry and her experience in the North American markets is second to none. I look forward to working with her to unlock further growth as our brand grows internationally."
Experienced in brand management for the casino industry, Fields joins SiGMA following a stint as industry relations and program director with Reed Exhibitions, where she honed skills building and developing relationships with global industry stakeholders, including lead targeted strategy and execution for G2E Vegas events.
