Scout Gaming has entered into an agreement with AB Trav and Galopp (ATG), the Swedish Horse Racing Totalisator Board and Sweden’s largest gaming operator measured by turnover.
The companies have agreed to jointly launch Scout Gaming's award-winning DFS product on ATG.se with a soft launch aimed at the second quarter of 2021, followed by a wider marketing push in the third quarter in time for the start of the English Premier League and other major European sport leagues.
ATG is owned by the Swedish trotting and thoroughbred associations and was the exclusive provider of horse betting on the Swedish market from 1974 until the end of December 2018.
When the Swedish market re-regulated in 2019 the company was able for the first time to expand into other product verticals such as sports betting and casino.
ATG has since quickly proven to be successful in what is a highly competitive online gaming market, having held the largest market share of the total gaming market in 2019 and engaged over 1.3 million customers in the Swedish gaming market.
This is the first time a major operator has launched Scout Gaming’s DFS product on the Swedish market.
