Rush Street Interactive has filled a new chief marketing officer role with the appointment of Brian Sapp.
The former director of digital publishing at WB Games joins US operator RSI’s executive leadership team and will report directly to CEO Richard Schwartz.
Sapp’s further experience in mobile-focused roles include his role on the executive team at Rec Room where he oversaw media buying, product marketing and other responsibilities.
He said RSI’s “customer-first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape.”
Schwartz said: “As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience.”
As part of the creation of the CMO role, RSI’s chief operations officer Mattias Stetz, who previously oversaw the marketing team, has strengthened his focus on scaling operations and increasing the company’s LatAm growth.
