At the ICE World Gaming Forum, Rossi McKee, co-founder of Telematic Interactive and CT Interactive, shared a vision for capturing Peru's market potential.
Titled “From Strategy to Execution: Building a Winning Presence in Latin America,” her presentation offered a masterclass on how to establish and sustain a thriving online business in this flourishing region.
Central to McKee’s message was the importance of understanding Peru’s regulatory landscape. Over the past few years, the country has developed a robust framework that has already attracted more than 60 operators. This regulatory clarity, she explained, provides a solid foundation for businesses to grow, but it also demands a deep commitment to compliance and adaptability.
“The rules are clear, but success lies in how you play the game,” McKee stated, underscoring that compliance isn’t just a legal requirement but a critical component in building trust with both players and partners.
“Trust is the currency of the Peruvian market,” she noted. “To succeed, operators must offer an experience that is not only engaging but also reliable and culturally attuned to local expectations.”
McKee also highlighted the importance of local partnerships in building a successful online business in Peru. “Think of partnerships as your backstage pass to Peru,” she remarked. “They open doors to understanding the market in ways that no amount of research can replicate.”
