Sports betting and rivalry company Rivalry has launched its esports same-game parlay product allowing multiple bets within a single sports match to be combined for a greater payout.
Rivalry have named the feature Same Game Combos and it is currently available for top League of Legends, Counter-Strike, and Dota 2 esports matches.
The feature will also include custom branding and animations to further elevate this experience in a way that appeals to the newer generation of fans. Unique visuals and interactive elements have been included which are specifically tailored to Millenial and Gen Z preferences.
“Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” said Steven Salz, co-founder and CEO of Rivalry.
“Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”
David King, director of product design, added: “It's important to add depth to our products and more options for our users. We are building for an under-30 demographic that have high expectations for the entertainment products they consume.
“Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”
