Rivalry has added its proprietary casino platform to its product suite as part of a range of updates.
Casino.exe, which offers a blend of 90s nostalgia and interactive entertainment, has been integrated and is now available to players in Ontario, Canada, through Rivalry’s iOS mobile app.
Rivalry has also added eight new games to Casino.exe including table games, instant games and game shows.
Steven Salz, co-founder and CEO of Rivalry, said: “Since launching Casino.exe last year we’ve diversified our revenue mix and materially increased betting handle.
“Our emphasis on tech and design innovation continues to serve as a catalyst for our products, allowing us to drive organic interest and activity in casino with limited marketing spend. Today’s announcement adds greater accessibility to our exclusive casino platform and builds on a unique offering with more games and variety.”
Salz added that Rivalry is looking to “push the traditional online betting experience toward something much more fun and engaging for a demographic that demands it,” with the company planning to continue growing its portfolio of casino games.
