Software provider Betgenius has launched Genius Sports Group, its new parent company.
Betgenius will continue to focus on developing B2B betting solutions for operators, while Genius Sports Group will focus on data capture and distribution, monitoring and analytics.
The new company will adopt the same leadership as Betgenius to maintain continuity in business management.
Mark Locke, CEO of Genius Sports Group, said: “Over the past 12 months, Betgenius has achieved remarkable growth and has evolved to include new offerings to the market, including the industry’s first comprehensive B2B e-sports in-play and pre-match betting product.
“The launch of Sport Integrity Monitor in 2014 also demonstrates our strategic vision and ambitious goals for the coming years. The creation of Genius Sports Group is a significant part of our long-term strategy to differentiate ourselves further in the market and continue to launch value-adding products.”
