MGM Resorts International and BetMGM are launching a responsible gaming campaign at nine NFL stadiums, promoting their responsible gaming programme GameSense during the upcoming football season.
With this development, MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within league venues.
GameSense will be promoted at the following stadiums: Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), Empower Field at Mile High (Denver Broncos), Ford Field (Detroit Lions), GHEA Field at Arrowhead Stadium (Kansas City Chiefs), M&T Bank Stadium (Baltimore Ravens), MetLife Stadium (New York Jets), Nissan Stadium (Tennessee Titans) and State Farm Stadium (Arizona Cardinals).
"This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming," said Rhea Loney, chief compliance officer at BetMGM. "Throughout the season, GameSense will play a pivotal role in reminding football fans who bet to do so responsibly."
Additionally, MGM Resorts and BetMGM are committing more than $1m annually to fund a variety of responsible gaming and problem gambling initiatives. This includes research, advocacy, prevention, marketing and organisational support.
