Red Tiger games have been made available to multiple existing NetEnt customers via the new NetEnt Connect platform.
NetEnt Connect is now live, providing the supplier’s partners with a host of fresh gaming content, including that of the Red Tiger studio NetEnt acquired less than three months ago.
Beginning initially in a closed beta form with Casino Room (Ellmount Gaming), more operators will follow this year. This aggregation platform is designed to make use of NetEnt’s far-reaching customer relationship and integrations across multiple regulated markets.
It also taps into the best of both worlds of integrated partner game suppliers and NetEnt’s own bonus and gamification engine, NetEnt Engage. Red Tiger is the first game supplier to have their games launched via NetEnt Connect.
Henrik Fagerlund, managing director of NetEnt Malta and chief product officer, said: “The speed with which we have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward.”
Gavin Hamilton, CEO of Red Tiger Gaming, said: “A key incentive to work with NetEnt was to tap into the reach and markets it has built up. I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too.”
