B2B gaming supplier Push Gaming has agreed an extensive content deal with international igaming company SoftSwiss.

Push Gaming

Integrating directly with Push Gaming’s UKGC and MGA-licensed platform, SoftSwiss says it aims to “benefit from the developer’s player-focused library of quality games.”

Those titles include Wheel of Wonders along with the upcoming Land of Zenith and Dinopolis, scheduled for launch in the coming months. The agreement marks Push Gaming’s growth in recent years as it continues to expand its reach into more jurisdictions with more operators.

This partnership sees the supplier joining over 70 providers and more than 10,000 games in SoftSwiss’ extensive library.

Fiona Hickey, head of sales at Push Gaming, said: “Our core ethos is to put the player first, so we’re delighted with this deal that sees us collaborate with a brand like Softswiss which resonates with that.

"We’re an entertainment company at heart and we’re sure that this partnership is going to provide the right balance of player consideration both in terms of responsibility and offering the highest level of gaming satisfaction for those that love our signature experiences.”

Nikita Keino, partner managers team lead at Softswiss, said: “We aim to provide cutting-edge technology solutions to the sector to ensure the success of any igaming project. So being able to offer products like those from Push Gaming aligns perfectly with these values.

"We have earned ourselves a name in the igaming industry thanks to the professionalism of our team and expertise every step of the way and this deal simply adds more of this for us. We’re really pleased to have them on board.”