Pronet Gaming has installed Bobby Longhurst as chief commercial officer as it prepares to target new and emerging markets with its sportsbook and casino platform.

Bobby Longhurst

Longhurst, who has more than 15 years of commercial leadership experience and was instrumental in the rise of SBTech, will spearhead the supplier’s launch into new territories in 2020.

Pronet Gaming is aiming to transform betting and gaming with its operator-focused sports betting, casino and retail solutions, tailoring its service and content to the needs of each specific market, guaranteeing optimum delivery times and a premium service.

Its casino offering delivers more than 6,000 titles from more than 65 of the industry’s most creative studios, while its sportsbook operations consistently handles more than three million bets per day.

Bobby Longhurst said: “It’s an exciting time to be part of Pronet Gaming as we continue to evolve. I’m delighted to have been placed in charge of providing these under-serviced markets with a fresh and yet proven platform that meets the needs of any operator.

“We believe our products are an industry leader and offer a real point of difference. I’m confident in the power of our solutions to deliver in multiple markets and I’m very much looking forward to discussing opportunities at ICE next month.”

Alex Leese, CEO at Pronet Gaming, added: “Bobby arrives with a wealth of industry experience under his belt having worked with some of the biggest names in igaming, so it’s a great appointment for us.”