Pragmatic Solutions has integrated LINK Mobility’s SMS communications service into its player account management platform.
The move aims to empower igaming and sportsbook operators with an efficient way to connect with players via their SMS.
The integration expands the capabilities of Pragmatic’s PAM – which currently allows services such as risk management and regulatory compliance – into delivering tailored, instant communications for enhanced customer journeys.
LINK Mobility enables operators to send and receive messages through its enterprise platform and obtain data insights to maximise impact and ROI of campaigns.
Ashley Lang, CEO of Pragmatic Solutions, said the integration means the company is “certain to provide our licensees with a powerful tool that will tighten the relationship with their players and further enrich their engagement strategies.”
