Pragmatic Play, a leading content provider to the igaming industry, has signed a major deal with Kindred to create a dedicated live casino environment for the operator’s leading brand Unibet.
The deal will see Pragmatic Play create a live studio with a number of live gaming tables such as blackjack and roulette exclusively for Unibet customers, featuring customised branding and design.
Incorporating the latest in 4K video technology and immersive sound systems, Pragmatic Play’s entire live casino selection of titles are broadcast from a custom designed, state-of-the-art studio in Bucharest.
The supplier says its aim to be the foremost multi-product provider in the market is “bolstered by this deal with a tier-one operator in Kindred, which itself is one of the largest digital entertainment brands in the world.”
Pragmatic’s live casino content has been gaining popularity in recent months with the launch of products such as Mega Wheel, the company’s first game show, along with the successful launches of Blackjack and Roulette Azure.
Yossi Barzely, chief business development officer at Pragmatic Play, said: “This is a truly significant deal for us to have signed. The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves and we can’t wait to get started.”
