PokerStars, the flagship poker brand of The Stars Group, has launched a UFC-branded Spin and Go game as part of its global partnership with the mixed martial arts organisation.
PokerStars became UFC’s first “official poker partner” at the end of last year and the red spade will be present on the canvas of the Octagon at UFC 236: Holloway vs. Poirier 2 in Atlanta, Georgia, on Saturday, April 13 and at UFC 237: Namajunas vs. Andrade in Rio de Janeiro, Brazil, on Saturday, May 11, as well as all Pay-Per-View events throughout the remainder of the year.
The PokerStars brand will also be broadcast around the world on exclusive digital advertising real-estate and across social media channels. UFC fans are being welcomed into the fold with UFC-themed PokerStars promotions and products featuring cash prizes and exclusive UFC experiences to be won in 2019.
Poker fans will see UFC branding emblazon newly relaunched Spin & Go’s, fast-paced, three-player poker tournaments with randomly assigned prize pools and big cash prizes.
Paul Asencio, UFC senior vice president, global partnerships, said: “It’s been great to work on exciting, new and innovative ideas alongside PokerStars since our exclusive partnership went live.
“UFC Spin & Go is a great example of how PokerStars are integrating our brand into their world and bringing exciting new products to our fans.”
Christopher Coyne, chief marketing officer, Stars Interactive, said: “UFC is the perfect pick for PokerStars. UFC fans have a high propensity to engage in gaming and many of our players are fans of UFC. Our plan is to thrill as far and wide as possible with games, promotions, content and competitions that trigger passions and enhance the overall experience at PokerStars. We’ve so much in store. This is just the beginning.”
