Playtech, the international designer, developer and licensor of software to the online and land-based gaming industry, has signed a licensing agreement with Marvel Characters for a huge selection of box-office blockbusters, including Iron Man and The Fantastic Four, as well as their sequels, in addition to The Incredible Hulk and the Blade and X Men trilogies, among others.
The deal gives Playtech licensees the distribution rights to branded slot games based on the iconic characters of this movie collection. The agreement allows Playtech to promote the games through all media channels - online casino, mobile and television platforms, as well as on server-based gaming terminals via the Playtech subsidiary, Videobet.
Mor Weizer, chief executive officer of Playtech, said: "Following the overwhelming successes of the Gladiator branded slots, Playtech is delighted to have secured this important and extensive deal with Marvel Characters, enabling our licensees to add these incredibly popular, well-known brands to their games offering.
“We are confident that this material will maximise licensee profitability by raising the profile of their games portfolio and further enhancing the gaming experience for the players. Playtech is committed to constantly bring innovative and fresh content to its licensees, enabling them to grow and extend their reach, leading the industry forward."
