Playtech has partnered with gaming customer engagement specialist Thunderbite.
The agreement will see Thunderbite’s in-game promotional engagement tools integrated with Playtech’s IMS player management platform.
Thunderbite’s portfolio of promotional tools provides licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch cards and sports predictors. As a result, by adding an element of chance instead of a pre-determined award, the player gets an additional gaming experience at no extra cost.
Playtech’s tie-up with Thunderbite is the latest in a series of strategic partnerships, following collaborations with specialist fraud detection solution Featurespace and gamification platform Captain Up.
Shimon Akad, COO, Playtech, said: “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this.
“Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier one gaming operators, including William Hill and Mecca Bingo. This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.”
John Smith, co-founder and sales director, Thunderbite, added: “We’re delighted to be partnering with Playtech to offer their customers our unique in-game promotional products.
“Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.”
