Playtech has acquired Bet Buddy, the responsible gambling analytics solution provider, for an undisclosed sum.
The integration of Bet Buddy’s behavioural identification and modification software into Playtech’s IMS player management system will enable Playtech to continue to offer leading Responsible Gambling products and services.
Playtech trialled Bet Buddy’s analytics software earlier this year, using its algorithms to detect at risk behaviours.
Ian Ince, head of regulatory affairs and compliance at Playtech, said: “Bet Buddy is the leading company in this field and has a team that has focused exclusively on developing an industry-leading responsible gambling solution.
“The strength of the product and the knowledge and experience that the team brings is unparalleled, and we are delighted to have completed this acquisition and to welcome them to the Playtech family.”
