MuchBetter, the igaming payments company, has announced its availability to all Pinnacle sports betting and esports customers worldwide.
In using MuchBetter as a new payments option, the operator intends to reduce transaction fees, prevent fraud and provide a positive deposit and withdrawal experience for its players.
As a big name in the igaming space, Pinnacle has also concentrated efforts on the high-growth eSports betting industry and, at ICE 2018, was seeking new ways to enhance its sports betting and eSports experience for its growing userbase.
MuchBetter was chosen as a new payment option for the way it has combined leading edge mobile technologies such as biometric and device authentications, while also streamlining the deposit and withdrawal process for customers, without the need of passwords or security questions.
The balance between security and user experience was a key consideration for the operator, as was MuchBetter’s unique commercial model. Under its value based pricing model, operators are charged based on each player’s net balance over a month, ensuring that processing fees are substantially lower and relative to the true financial value of each player. Anti-fraud features were also a primary consideration for Pinnacle.
“Given the steady rise of transaction fees in recent years and squeezed margins, it’s rare to find a payment partner that is genuinely on your side,” said Pinnacle’s head of group payments, Isabelle Delisle.
“In MuchBetter, we are working with a trustworthy account team, and have tremendous faith in the extensive experience of the leadership team. We are confident that our players will love the MuchBetter App, which offers an intuitive experience for our customers to quickly and easily fund their Pinnacle accounts. On our side, we’re excited by the way that MuchBetter will help us proactively reduce transfer fees, while also cutting down on the most common and most damaging forms of igaming fraud.”
