Global gambling operator Pinnacle has collaborated with EveryMatrix to employ its CasinoEngine technology.
CasinoEngine will aim to significantly grow Pinnacle’s casino offering through the availability of over 31,500 igaming titles.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier one operators across global regulated markets.
“The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.”
EveryMatrix will integrate its BonusEngine and JackpotEngine in phase two of the deal with Pinnacle.
These tools will “further boost growth with bonusing and gamification tools proven to increase reactivation, acquisition and retention,” EveryMatrix said.
Pinnacle’s head of casino, Nicole Kalcheva, said: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”
