Sports data specialist Perform and LaLiga, the governing body of Spanish football, have jointly created the LaLiga Official Data Centre. The five-year agreement starts with the 2017/18 season.
The Official Data Centre will be responsible for ensuring LaLiga maximises the use of official match data across multiple sectors and channels.
It utilises Perform’s sports data collection, distribution and commercialisation expertise in the media, professional analysis and betting sectors, via Perform’s Opta and RunningBall data brands.
Jacopo Tonoli, chief commercial officer at Perform, said: “The innovative partnership will see us working with LaLiga to deliver the best quality sports data globally, across multiple sectors and channels.
“It gives LaLiga control over its data rights with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add LaLiga to our official data rights portfolio.”
Melcior Soler, director of audiovisual at LaLiga, added: “This agreement deepens the relationship between LaLiga and Perform, two innovative brands.
“The LaLiga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.”
