Pariplay, a gaming technology company serving igaming operators, land-based casinos and lotteries, has announced its entry into the Italian igaming market.
This development will see the global gaming software provider supply casino games to Italian online casino brand StarCasinò.it, part of Betsson Group’s brand portfolio.
Already active in multiple global gaming markets and regions, including the UK, Germany, Scandinavia and Belgium, Pariplay is focused in 2018 on expanding the presence of its portfolio of games in Western Europe and the entry into the regulated Italian market forms an integral part of its broader European strategy.
Pariplay’s milestone move into the Italian gaming space follows the integration of a range of branded and original casino content with Betsson Group’s Italy-facing StarCasinò, which is licensed by AMSS, the Italian Gambling Authority.
Atari Asteroids, Atari Star Raiders, Valiant Entertainment’s Bloodshot, and Sharknado are among the initial Pariplay branded video slots set to be made available, while original slots such as Froots will also be enjoyed by Italian players.
Additional Pariplay casino titles will integrate with StarCasinò over the remainder of 2018, including original video slots such as Chitty Bang, Wild Cherry, Chang’e – Goddess of the Moon, and Jack in the Box.
Richard Mintz, commercial and marketing director at Pariplay, said: “Europe is an important market focus for us. We’re therefore very excited for our games to be available for the first time in Italy, one of the region’s core jurisdictions.
“Our partnership with leading Italian online casino brand StarCasinò marks a milestone for us as a company, and a first step in establishing our content’s presence among Italian players.”
