A Paddy Power advertisement that has linked online betting with increased sexual prowess has become one of the first companies to breach tighter UK gambling codes.
The advert for financial spread betting featured a man drinking champagne in a limousine, flanked by two women.
The UK Advertising Standards Authority claims Paddy Power was irresponsible to suggest gambling won admiration.
Paddy Power has, however, argued that the promotion targeted a very specific audience that would understand its whimsical nature.
Malta-based InterCasino has also been reprimanded by the ASA for its use of slapstick humour in an advert as it is possible it would appeal to children.
