888.com has announced the launch of its Pacific Poker Rewards Program, an industry loyalty scheme that can earn players cash back.

Players on 888.com automatically receive the new reward points, which can be exchanged for cash, when they play any money game on the site. The more they play, the more reward points that are earned and ultimately the bigger the amount of cash back.

After each game, 888 automatically credits the player’s account with rewards points. Once a client has reached a minimum amount they are free to withdraw into their own bank account. Rewards points can also be used to enter many of the online poker tournaments at Pacific Poker.