Mobile marketing and analytics platform OtherLevels has agreed a deal to acquire 100 per cent of digital marketing automation agency XCOM Media for an initial AUS$1.05m.
The deal provides OtherLevels with distribution and service capabilities in the mid-market and aligns with the strategy to consolidate comparable agencies.
XCOM has significant experience and Tier 1 clients in the travel and hospitality sector.
The initial cash consideration is $889,000, plus $157,000 in fully paid ordinary shares, with additional earnout payments that may be paid on extra services revenue and OtherLevels licence royalties.
Brendan O’Kane, CEO and managing director at OtherLevels, said: “This exciting acquisition is an important step towards the company’s goal of becoming the premier Australian supplier, and a global leader in digital marketing technology solutions.
“OtherLevels believes that the future go-to- market model for the sale and distribution of marketing technology will be direct sales to a small number of large sophisticated enterprises, and a service led solution combining mar-tech and related services to the broader mid-market. A strategic and selective acquisition program, provides the opportunity to consolidate a fragmented sector, while securing further distribution channels for the OtherLevels platform.”
