Australian platform provider OtherLevels Holdings has struck a deal with marketing and customer retention software service provider Optimove.
Optimove’s software allows marketers to plan and optimise a personalised customer plan, and the new partnership will provide OtherLevels’ clients with messaging formats to connect with their customers and application users.
Another company to benefit from a similar partnership is US betting operator BetAmerica, which became an OtherLevels client last month.
Optimove CEO Pini Yakuel said that his firm’s predictive modelling capabilities and automated technologies, paired with OtherLevels’ messaging capabilities, will help clients pursue deeper, longer engagements with their customers.
