Optimove has announced partnerships with gamification companies Captain Up and Gamanza, delivering a first to igaming and sports betting operators - AI-orchestrated gamification.
Optimove is a CRM marketing solution used by igaming and sports betting operators. More than just gamification, these partnerships integrate Optimove’s AI-orchestrated marketing with Captain Up’s engagement and gamification platform and Gamanza's suite of loyalty and gamification features.
AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM marketing platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016.
Its most recent major announcement, in November 2023, was OptiGenie, a comprehensive AI-powered suite empowering marketers to optimise workflows from insight to creation and through orchestration.
