Expansion in Brazil is firmly on OpenBet’s radar after the completion of the company’s US$450m sale to OB Global Holdings.
Jordan Levin will continue to lead the company as CEO after the deal, which was announced in November last year.
Levin said: “As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment.
“Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent and existing momentum in the marketplace.”
OpenBet said it is “advancing its presence” in Brazil after the company’s technology powered the launch of operator BandBet in the newly regulated market.
The company is also focused on the lottery sector amid its partnerships with over 20 World Lottery Association members across the world.
OpenBet was formerly part of Endeavour, which is also selling its sports betting data business IMG Arena.
Sportradar is bolstering its sports betting coverage with IMG Arena's portfolio of events such as Wimbledon.
OB Global will continue to oversee IMG Arena until the Sportradar deal completes in Q4 2025.
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