Online games network Mochi Media recently announced record growth during 2008 across all aspects of its business. The growth mirrors the broader trend of growth of online gaming, with more gamers turning to free games online.
Internet information provider comScore reported that online gaming sites have seen a 27 per cent increase in its US audience in 2008, with 86 million visitors in December compared to 78 million a year ago.
"The online gaming industry is experiencing a period of rapid growth because it delivers compelling and engaging content to consumers," said Allison Luong, managing director at Pearl Research.
"That, coupled with the economic downturn where consumers are seeking out free and low-cost forms of gaming, will provide companies in the industry a great opportunity," she said.
