Online gaming in Europe increased its share of gross gaming revenue across the continent in 2024 amid a decline in land-based gaming revenue share.
The latest figures from the European Gaming and Betting Association (EGBA) in partnership with H2 Gambling Capital show online gaming’s revenue share grew from 37 per cent in 2023 to 39 per cent in 2024.
While land-based gaming revenue increased, its market share dropped from 63 per cent to 61 per cent.
Online revenue rose to €47.9bn in 2024 while land-based revenue climbed to €75.5m.
Gaming on mobile devices accounted for 58 per cent of online revenue, up from 56 per cent in 2023.
Overall European gambling revenue rose five per cent year-on-year to €123.4bn.
"Europe's gambling market showed steady growth in 2024. While land-based gambling remains dominant and continues to grow in absolute terms, online channels are showing stronger momentum, driven by changing consumer preferences and technological advancement,” said Maarten Haijer, secretary general of the EGBA.
“Looking ahead to 2025, we expect online gambling to cross the significant 40 per cent market share milestone, with this trend projected to continue in the coming years as online gambling is expected to approach parity with land-based gambling by 2029.”
