Gaming operator group Allwyn said its digital channel was a key growth driver in 2024 as revenue rose 12 per cent year-on-year to €8.79bn.
Revenue from gaming activities (GGR) also rose 12 per cent to €8.43bn, with online GGR up 20 per cent year-on-year to account for 39 per cent of total GGR.
Allwyn has bolstered on the online side in the past year, with M&A deals involving Instant Win Gaming and the operator of global betting brand Novibet.
In Q4, total revenue climbed 10 per cent year-on-year to €2.4bn, with Q4 GGR rising 10 per cent year-on-year.
2024 adjusted EBITDA for Allwyn increased four per cent to €1.55bn. The company said this reflected “solid” growth in most markets but “lower profitability” in the United Kingdom, “owing to the introduction of a new incentive and profitability mechanism with the start of the new licence in February 2024.”
Since taking over operations of the UK National Lottery from Camelot last year, Allwyn is continuing to reshape it across all verticals.
In the land-based sector, the company has introduced new ticket-buying technology from Scientific Games into an Asda supermarket in Greater Manchester.
Allwyn’s adjusted EBITDA in Q4 rose 12 per cent year-on-year, or 16 per cent year-on-year excluding the UK, North America, Technology and Content.
Robert Chvatal, Allwyn CEO, said: “2024 was another year of record financial performance and strategic progress, as we continued to execute our growth strategies successfully.
“With respect to inorganic growth, we were active across all levers of our strategy during 2024. Considering tenders, we were delighted to successfully commence operation of the new UK National Lottery Licence in February. With respect to strategic bolt-on acquisitions, we were pleased to complete our planned investment in a 70 per cent interest in Instant Win Gaming in September and our expansion efforts were further bolstered by our agreement in December to acquire a 51 per cent stake in Logflex MT Holding Limited, the owner of the growing online sports betting and gaming group Novibet.
“Both transactions are in line with our strategy of making selective acquisitions in relevant products, technologies and content to support our future growth. During the year we also saw a small increase in our interest in OPAP, as a result of its share buyback programme.
“The new year has started well, and Allwyn is well positioned for 2025 and for the next chapters of its growth story.”
