When Bullet Business caught up with QueBingo's manager Juan De Pedro at this years' fourth Annual Online Bingo Summit, he said the Spanish market has evolved a lot in the last 12 months.
“Most of the early pioneer sites in the Spanish markets were just translations of the UK/US sites - sometimes very bad translations. However, since then some of the new ones are specifically designed for the Spanish market,” De Pedro told Bullet Business.
“The Spanish market is no different to the rest of the world. The players have to be entertained. If you only offer them a big prize, but they don’t get the feeling of having a good time, they won’t stay long at your site and they won’t come back to play in it.
“I really think that the way to go to increase the entertainment offering of an online bingo site is through the chat room. You need good CMs and you need to keep them in your site, to avoid letting the entertainment go to a competitor. Some Spanish operators don’t seem to understand the importance of a good CM team, and that is a big mistake from my point of view,” added De Pedro.
