Odds Matrix Sports Data Services will provide Kindred with historical and current sports data ahead of the launch of the operator group’s new proprietary sportsbook.

The EveryMatrix division will provide data from sports such as football, ice hockey and basketball.
OddsMatrix Sports Data Services offers betting odds, scores and real-time settlements across sports and esports events as part of an aggregated feed.
Erik Nyman, President, EveryMatrix Americas, said the cooperation between the two companies has been “second-to-none,” adding that EveryMatrix is looking to “support” Kindred’s “growth initiatives.”
Ben Colley, group head of trading at Kindred, said: “We’ve been really happy with what we’ve seen from OddsMatrix and our team of quant analysts and data scientists are now fully armed to take our internal R&D work in the modelling space to the next level.”