OddsMatrix has continued its integration of micro-betting markets through a partnership with nVenue.
The EveryMatrix sports betting division will add nVenue’s American football, basketball, baseball, ice hockey and motorsport micro-betting markets.
The deal follows OddsMatrix’s collaboration with micro-betting provider Kero Gaming.
As part of the latest agreement, nVenue will integrate OddsMatrix’s Fast Markets into its data aggregation platform with a focus on football.
The Fast Markets will be distributed to operator brands and suppliers in the US and around the world.
Tor Skeie, CEO at OddsMatrix, said: “Micro-betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue.
“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”
Kelly Pracht, CEO and co-founder of nVenue, said: “EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators.
“This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”
