EveryMatrix’s sports betting division has partnered with micro-markets provider Kero Gaming.
OddsMatrix will integrate Kero’s football-led markets into its sportsbook and odds feed coverage.
Coverage of basketball, baseball and American football will follow later this year.
The micro-markets will complement OddsMatrix’s current multi-sport Fast markets product offering instant betting options.
OddsMatrix CEO Tor Skeie said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage. “Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook. “We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”
Tomash Devenishek, CEO at Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.”
