Octoplay is continuing to expand its presence in the UK market, putting its content live through bookmaker William Hill.
Through the new partnership, the supplier’s most popular titles, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels, will be made available to William Hill's players for the first time.
A highlight of this release is a bespoke version of Octoplay's premium opt-in jackpot solution, created in collaboration with William Hill, reflecting the strong partnership between the two companies.
"Partnering with William Hill represents a significant step in our expansion strategy,” said Nick Vuchev, commercial director at Octoplay. “The bespoke Jackpot Hunt solution we've developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content.
“We're excited to bring our premium games and other innovative platform solutions to William Hill's vast player base in the UK."
Keiron Downs, head of gaming UK, content operations at William Hill, added: "At William Hill, we're always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay's games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience."
