NSoft offers a state-of-the-art sportsbook software solution – including pre-match betting and live betting – as a turnkey omni-channel solution that’s based on a revenue share model minimising risk, reducing operational costs and brings benefits to different types of operators.
Immersing in sportsbook: why is it so alluring?
Drazan Planinic, head of sportsbook at NSoft, shared his thoughts about his career shift to betting, what his team is currently working on and what future innovations lie ahead.
“My inspiration was, and still is, to work with people and innovate, to lead and to outsmart the competition,” he said. “The betting industry is changing rapidly and the money flow is extremely fast. You have to be on alert all the time and follow up your customers’ needs.”
Live betting: the fastest evolving product in sports betting
Planinic, emphasised the cooperation with Betradar, confirming live betting’s domination of the market.
“Our partnership with Betradar gives us this extra mile ahead of competition. It provided us with an opportunity to deliver the strategic decision and begin working with unified odds feed for pre-match self-managed. Recently released, self-managed is our starting point for the final sportsbook product in synergy with Betradar’s MTS.
“We have developed the infrastructure in order to support the complete Betradar’s MTS and, considering the needs of our customers in the long run, we are now able to, literally, make their wishes come true. “Let’s put it this way – if we have a customer’s request to mix and match different products, we have really flexible solutions that enable customers to partially manoeuvre their business depending on their strengths, expertise and business plan.”
On the possibilities of risk management, Planinic says: “In cooperation with Betradar we have a fantastic product where we have integrated their solution of risk management and MTS on all channels. We have an experienced team of bookies that are covering the offer 24/7 enabling us to become first stop shop for customers that require a turnkey solution.”
Preferred partner of Sportradar
For NSoft, the major novelties presented during the past year were artificial intelligence and vision. Even though traditional products have the biggest impact, since they bring the vast majority of profit, Planinic stresses the importance of new products’ possibilities.
“The unpredictable data obtained through vision and machine learning help us (or the end user) to get entirely new business perspective, new ideas and consequently take relevant actions.”
As for the main reasons customers choose NSoft as a trusted partner, Planinic identifies three key factors.
“Our omni-channel offer is a stable constant that we’ve taken a step further by having our in-house production of terminals. The second advantage is our strong relationship with Betradar, allowing us to keep the pace with the newest technological developments. Third, and the most important, is the growing reference list of more than 90 satisfied customers.’’
