NorthStar Gaming is following on from its Blackjack Championship event, which ran in the autumn of 2024, with three new online tournaments.
The spring tournaments cover live blackjack, slots and sports betting, and will run throughout March and April.
The Blackjack Championship event in Ontario, helped drive the acquisition of new high-value players and engagement for existing customers while increasing blackjack wagering activity.
"We plan to run innovative tournaments on an ongoing basis to establish a differentiated market niche consistent with our premium positioning," said Michael Moskowitz, chair and CEO of NorthStar.
"With these latest events, we are 'productising' the custom development work we initially undertook for the Blackjack Championship to extend into a promising new category. Our aim is to increase the sense of community and exclusivity for NorthStar Bets players and bring more of the excitement of the casino experience to online betting."
