The American NFL has appointed Sportradar US as the league’s exclusive distributor of statistics to digital outlets, beginning with the 2015 NFL season.
Source: Sportradar US
The multi-year agreement means Sportradar US will become the NFL’s exclusive distributor for official real-time scores, player statistics and play-by-play data, as well as the NFL’s proprietary Next Gen Stats.
Next Gen Stats, the initiative first introduced in the 2014 NFL season, consists of real-time, location-based data such as speed, acceleration and distance travelled, for all players, in all games.
This information will be distributed by Sportradar US to give fans a closer look into the game, available in-stadium, at home and everywhere else that NFL content is consumed.
Ulrich Harmuth, president of Sportradar US, said: “Coming right after our decision to rebrand SportsData as Sportradar US, this deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the US sports data market.
“We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans.”
