Gareth Crook, VP of sportsbook at Pragmatic Play, discusses the supplier’s impending entry to the sports betting market and how it intends to stand out from the crowd.
INTERGAMINGi: Why has Pragmatic Play entered the sportsbook vertical?
Pragmatic Play as a business already offers a rich and diverse range of gambling products and one could argue the only major vertical missing is sportsbook.
Every time we’ve entered a new category, we’ve ensured to bring distinct value to operators and their consumers. Sports betting is very mature in some markets but still emerging in others, especially as regulation continues to be embraced globally. The growth potential for this vertical is huge and we’re all excited to be part of this trajectory as it develops.
Read the full article in Issue of iNTERGAMINGi
To receive every print and digital issue of iNTERGAMINGi, subscribe here
