Swedish slots specialist Quickspin has launched a range of flexible promotional tools that enable online casino operators to differentiate their offering and reward customer loyalty.
These include free rounds and a feature trigger that allows players to experience the free spins bonus round on any of their slots, including Razortooth, Crystal Queen and Second Strike.
Quickspin CEO Daniel Lindberg said: “Existing promotional tools tend to revolve around what the operator and their supplier can offer – not what suits the needs of the player.
“Our [tools] are the next generation and give clients the flexibility to customise their offers to individual players. They will finally consign the days of mass market, database-wide blanket offers to the gaming history books.
“They will also help shift the focus from acquisition to re-activation and retention, which will be the key battleground in the coming months, particularly in an increasingly crowded market place,” said Lindberg.
