Online software supplier OpenBet has appointed Amanda Bicknell as sales director.
Bicknell spent 13 years working for Microsoft, where she was business manager for the UK education sector. She brings considerable experience to OpenBet and will have commercial responsibility for OpenBet’s existing sportsbook and casino customers. These include some of the world’s largest operators - William Hill, Ladbrokes, Paddy Power and Sky Bet.
She also assumes responsibility for managing, strengthening and developing key partner relationships. OpenBet recently announced its 100th partner agreement and the company will continue to build on this growing portfolio, offering bookmakers and national lotteries the choice of the very best online casino content.
