Land-based Lithuanian operator Nese has moved into igaming with new igaming and sportsbook brand Twinsbet.
The launch has been fuelled by a three-year, €7.5m sponsorship deal which will give Twinsbet naming rights to the capital Vilnius’ Avia Solutions Group Arena.
The operator will also gain title sponsorship of the Wolves basketball club and has brought in former basketball players, the Lavrinovic twins, as ambassadors.
Nese CEO Alvidas Paulikas said: “Twinsbet is centered around the idea that we believe in sports. For this reason, we are heavily investing in and supporting sports, including the Wolves basketball club and the Twinsbet Arena, as well as other collaborations we are currently investigating and are always open to.
“We plan to support local teams and non-professional sporting activities in new markets that we will enter soon.”
Andrius Ziauberis, the CEO of both the Wolves basketball club and the Twinsbet Arena, said: “We are the only top-tier Lithuanian basketball club operating without any support from municipalities and so this sponsorship deal will pave the way for sustainable growth.
“Strong teams can inspire generations both on and beyond the court, and this deal builds a solid foundation for an engaging fan experience.”
Nese is Lithuania’s oldest land-based casino operator.
Twinsbet’s sponsorship agreement can rise to €10m if certain conditions are met.
