Gaming Media Group has launched a new games product, ScratchcardHeaven.com.

A new addition to Gaming Media Group’s existing brands, ScratchcardHeaven.com offers instant and innovative scratch card games that appeal equally to both male and female players, targeting a profitable age group of 30-50-year-olds.

ScratchcardHeaven.com is powered by NeoGames, a pioneer of online scratch cards and established since 2005, and will take advantage of a wide range of over 40 themed games. There will be two new games added each month accompanied by attractive player promotions. Continuing Gaming Media Group’s localised strategy, the Scratchcardheaven.com site will be launched in 10 languages.

Crispin Nieboer, CEO, said: “We see the addition of ScratchcardHeaven.com as widening the appeal of our brand portfolio, responding to a growing demand for fun and easy to play games. We are pleased to partner with NeoGames to promote ScratchcardHeaven.com to our key European markets where we are already seeing some strong interest.”