Created by the Swedish founders of Betsson, Fredrik Sidfalk and Henrik Bergquist, mrgreen.com has brought Green Gaming to the UK.
The website is all about green, responsible gaming, and offers an online arena for entertainment.
Kat McClure, UK country manager for mrgreen.com, said: "Mrgreen.com allows you to set a personal limit in terms of the deposit you make. When you register you can set your gaming limit with a daily, weekly or monthly maximum - so it’s all about responsible gaming and not letting people play for more than they can afford to lose."
Mrgreen.com offers all of the usual entertainment games players would expect to find on an online casino, including roulette and blackjack, a host of slot machine games such as, Hill Billy Haven and Tiki Treasure, Bingo, scratch cards, video poker and lottery offerings. Also extra games including Three Wheel Roulette, 21+3 Blackjack and a virtual racebook.
The site is aimed at the casual gamer who spends consistently on online casinos during their free time, but who is interested in gaming entertainment rather than the strategy of gaming. Already enjoying online success in Sweden, Norway, Austria and Finland, mrgreen.com is an award-winning site which is launching in the UK to capitalise on the growing online gaming industry and what analysts predict as the £1.6bn UK gamers will spend online this year.
McClyre added: "In a growing and increasingly competitive market, it’s important to engage gamers from the start, which is why we have injected real personality into the brand with our Mr Green character."