Ladbrokes and OpenBet have extended their 15-year relationship for another three years, until 2016, with OpenBet continuing to provide the technology behind Ladbrokes’ online sportsbook and games products.
Richard Glynn, CEO at Ladbrokes, said: “Ladbrokes has been working with OpenBet since 1998 and this agreement will mean OpenBet will support us in continually enhancing both our sportsbook and games products.”
OpenBet's CEO, Jeremy Thompson-Hill, added: “The most satisfying element of this new deal is that Ladbrokes has been one of the cornerstone clients for OpenBet right from the start of our company’s history.
“Over the next three years, we are sure that Ladbrokes’ sportsbook and games products will go from strength to strength, rightfully cementing its place in the online gaming space.”
