Produced by Digital Prophets, new bingo site TeaAndBingo.com has selected Virtue Fusion Alderney to become its software supplier.
The brand and the bingo community will be the focus of a forthcoming television advertising campaign to promote the venture, set to launch on Boxing Day.
Digital Prophets already runs online bingo portal BingoBase.com, which will remain independent as the site will continue to promote other UK sites alongside any TeaAndBingo offers.
Digital Prophets Guernsey MD Raj Ramanandi said: “We will have a sustained television presence throughout 2010. The ads were the brainchild of an agency responsible for some award-winning adverts.”