UK interactive gaming company NetPlay TV has launched its affiliate programme, using a white label version of the Income Access affiliate marketing software solution.
Integration to the Income Access system allows NetPlay TV to expand its affiliate base and offer customised commission structures and modifiable language settings.
Three brands exist under the NetPlay TV umbrella, which include SuperCasino.com, ChallengeJackpot.com and Bingos.co.uk. Each of these brands provides affiliates with opportunities for marketing initiatives. Using a white label version of Income Access’ affiliate marketing software allows NetPlay TV to customise the software to their unique requirements.
Dan Hartley, affiliate marketing manager at Netplay, said: "Using the Income Access software will allow us to reach out to a greater number of players through an expanding affiliate base."
