Online gaming operator NetBet has signed a deal with B2B marketing provider BlueRibbon that will see NetBet integrate BlueRibbon’s gamification solutions across its digital B2C gaming assets.

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NetBet is a top online gaming destination for players in regulated countries, including the UK, Romania, Greece, Germany and Ireland. The igaming operator is well known for continually adding new content and features to its offering, keeping players coming back for more.

The addition of BlueRibbon’s solution will complement this objective and enhance NetBet’s ability to distinguish itself as an industry leader.

By integrating BlueRibbon’s content-agnostic solution, NetBet will be able to create innovative, personalised jackpot campaigns tied to any of the hundreds of gaming titles the operator offers regardless of which company supplied that content.

BlueRibbon’s customised jackpots are specifically designed to help operators further gamify the player experience, increasing player engagement and loyalty while reaching any KPIs.