Gambling operator NetBet has become the official sportsbook and partner of Ultimate Fighting Championship (UFC) across several European markets.
The brand will sponsor the mixed martial arts (MMA) organisation across the UK, Ireland, Greece, Italy and Romania.
NetBet will have a presence in the sport’s octagon as well as on UFC’s international broadcast feed and digital and social platforms.
“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” said Nicholas Smith, TKO’s senior vice president and head of international business.
NetBet CEO Marcel Prioteasa added: “We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect.
“As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the octagon with exciting new ways to engage with the sport they enjoy.”
The partnership will begin on Saturday, March 22, with the contest between Leon Edwards and Sean Brady at the O2 Arena in London, UK.
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