NeoGames has integrated its platform of online scratch cards and instant win games with Mexico's National Lottery, Lotería Nacional, to be offered on the lottery's portal.
This deal is a first for NeoGames in the Latin American lottery market. Co-operating with Digital Orchid, a provider of regulated server-based lottery systems in Latin America, NeoGames has supplied Lotería Nacional with a selection of games, all fully customised and branded for the Mexican market.
Jorge Gaviño, marketing and services general sub director at Lotería Nacional, commented: "NeoGames is also contributing to our marketing efforts in this new area, with their wide knowledge and understanding of internet soft gaming customers."
NeoGames Networks managing director Shay Bar-Josef added: "We see great potential in the Mexican market being one of the key markets in Latin America with its large population and its advanced internet usage. This deal along with other similar deals signed and delivered in the last year is proof of our core match for National Lotteries worldwide."
